Honeywell vs Nest

Wednesday February 8th, 2012

When you want to change an existing product to the vision that you have in mind. Go ahead and be daring with it.That is what Apple has been achieving year after year. Product after products. They patented them as soon as they have the idea and act simultaneously. They are acting on impulse knowing it can change the way people do things day in day out. They refine the idea over and over and then move onto the next big thing aka where they think the puck is going.

Unfortunately, for some people, they write and do nothing about these ideas, some of them produced crass version of it without any styling and sell it.

Nest has taken on an existing idea and improved on it. It was about time somebody did this as nobody can make sense how a thermostat works. What did Nest do? They gave it a more human and friendly connection.

Honeywell went and sued Nest for patents infringements. Just as much as Motorola sued Apple for phone parts. The suing culture just never ends.

But when someone produces a better design and outlook than the next person, like Honeywell in this case, their message is saying:

“We hold the patents, we’re going to sue you for this”.

In translation:

“Shit, someone produced a better design and how it should operate. We’re fucked. Let’s sue because we got the patents”.

Remember when Apple introduced the iPhone back in 2007? The mobile phone industry knew they were in serious trouble.

Honeywell is clearly at fault here, their products as I have researched contains no innovation, clumsy set ups and dull objects marred with complicated instructions. Instead of suing, Honeywell could at least look at their product range and decided that they will have to change and adapt before it becomes a ‘catch up race’ like RIM have done.

Embracing competition is one thing, but suing will get you kicked out of the park.