The element of surprise

Tuesday October 2nd, 2012

Recently, Adele teased people on twitter about the new song for Skyfall, the new James Bond film and now the song is leaked online.

At first, I thought it was great and then suddenly, it dawned on me that we are in the generation where element of surprises are disappearing thanks to today’s ‘must have the latest gossip’ notion.

I believe that we need to hold things back and reveal them at the right moment. It would have been great if the production team producing Skyfall kept the song under wraps and allow us, the social craze audience, to experience the song in full on the big screen. That’s what gets us excited, the moment where we are automatically transported into the world of films. Not only it is in films, it is everywhere else in many industries.

The water cooler is a bigger place than before filled with fake rumours, 3D rendering of shots of the iPhone 5, songs that about to appear in films, leaks of x and y.